Point of Difference

And diversity in the market place

Too many developments look the same, have the same accommodation, and cost the same. Are the same!

 The beauty of having a strong body of information outlining who your target markets are, what your target markets want and what is currently offered in the market place for your target market is … you can easily assess what you can offer that is a point of difference that will give prospective buyers and renters a clear choice.

Important considerations include not less than 50m2 of unit area, creating a connection with the locality through the name, built material, and reference to local icons and attractions.

Consider ceiling heights and window heights as sellable luxuries.

Indoor/Outdoor access and rooftop gardens add extra space and liveability.

19 Eastgate St 05-min

Site Restrictions/Opportunities

Assessing what is a good potential development site


Size, shape and location, location, location will be fundamental information that will govern the suitability of a site for development.


Site impediments include easements, contaminants, surrounding buildings, traffic hazards, flooding, fire, sloping site and vegetation.


Site opportunities include: views, proximity to natural or other local features, orientation to the sun, vegetation and sloping site.


A trusted and experienced professional will be able to assess the site impediments. Usually the opportunities are obvious and why you are looking at the property in the first place. Your trusted professional can carry out a preliminary site analysis and plans. Site plans will enable calculations showing the yield on the property and size of each unit.


There are many types of easements including party wall easements, sewerage easement, stormwater easement and carriageway easement. Easements can often be expunged and any assets re-diverted but sometimes at great cost.